Unilever Nepal | Closeup and Pepsodent | Social Media Posts

Overview

Closeup and Pepsodent sit under the same Unilever roof but speak to entirely different people in entirely different ways. Managing social media content for both meant holding two distinct brand voices simultaneously, one built around youth and confidence, the other around family trust and dental health — without letting either drift from its global positioning or bleed into the other. My role was creating original content for the Nepali market and adapting global assets where they existed, while overseeing output to make sure both brands stayed on brief.